About the episode:
In this episode, Nadim has a conversation with Sharon Davies, chief executive of Young Enterprise. Founded in 1962, the national charity focuses on the potential of the UK’s young people, and believes that an academic education isn’t enough. They motivate young people to succeed and aim to equip them with the skills, knowledge and confidence needed in the ever-changing workplace. Together, Nadim and Sharon discuss Young Enterprise’s heritage and the long legacy behind the brand. They also explore how the strong use of campaigning can build brand identity and encourage engagement from the public. And Nadim provokes Sharon’s thoughts on how the charity sector can work to stay at the forefront of the public psyche during a global pandemic.