Rita Clifton CBE
About the episode:
In this episode, Nadim Sadek has a conversation with Rita Clifton CBE, board director, author and entrepreneur. Starting her career as Vice Chair and Strategy Director at Saatchi & Saatchi, she later moved to Interbrand as their London CEO and Chair before co-founding the global brand consultancy BrandCap, in 2013. She is also a non-executive director on the board of businesses including Nationwide Building Society and Ascential. In this discussion, Rita describes her latest book ‘Love Your Imposter,’ and what imposter syndrome in the workplace is and how it impacted her career. She discusses what brands stand out to her, and why she finds Apple’s strategy so impressive. Lastly, Nadim provokes Rita’s ideas on what brands need to start doing differently in order to stand out, and what they will potentially look like in the future.