About the episode:
In this episode, Nadim Sadek has a conversation with Peter Wanless, CEO of the NSPCC. Founded in 1884, the UK charity works to prevent abuse, help rebuild children’s lives and support families. Before this, Peter ran the Big Lottery Fund for 5 years, and was awarded a knighthood in the New Year’s Honours this year for services to children and young people in the charitable sector. In this discussion, Peter explains the ongoing challenges around branding and positioning your business correctly to serve different purposes. He describes the importance of brand’s that inspire and connect with their target audience. Lastly, Nadim provokes Peter’s thoughts on how to remain relevant to the younger generation, and make a positive contribution to their future.