About the episode:
In this episode, Nadim Sadek has a conversation with Dominic Smales, Founder and Former CEO of Gleam Futures, an influencer marketing agency and management company for some of the brightest social media stars in the UK and US. They specialise in taking digital-first talent and developing them in television, publishing, licensing, brands and films. In this discussion, Dominic gives a behind-the-scenes take on guiding the careers of some of the world’s biggest influencers including Zoe Zugg (aka Zoella), Tanya Burr and Jim Chapman; explains the importance of building “authentic brands,” facilitating and not disrupting the tight connection between the influencer and their community, and Nadim provokes Dominic’s thoughts on the sustainability of this form engagement and brand management.
*This episode was recorded in December 2020, before Dominic left the company